A 4-Step Roadmap for Successful Social Media Posts

Author: Kelsey Thompson

A 4-Step Roadmap for Successful Social Media Posts

Do you ever wish you could wave a magic wand and a piece of perfectly crafted, super engaging social media content would appear?

Maybe you know what product or service you want to share with your customers, but need a little help figuring out how to share it. I want to share with you an easy, 4-step process to drafting great post content. Because let’s be real, sometimes as the person in the driver’s seat of your business it’s nice to have someone giving you directions and passing you snacks.

We’re going to work backwards, because you can’t get anywhere if you don’t have an end destination in mind! Let’s start er’ up.

Step 1: What is the end goal of this post or email?

How is this information going be serving the customer? Are you solving a problem, filling a need, educating, building trust or just making them laugh? Your social media content should be a mix of all those, but let’s focus on one at a time. This goal can be super specific. In fact, engagement is better when you talk to a specific audience.

Example: My customers are always looking for an easy birthday gift, and I want to fill that need.

Step 2: What is going to make that goal possible?

How will you invite them to engage? Will they be clicking a link or invited to call? Maybe you’ll ask your customers to comment with their opinion or tag a friend that needs to smile. This is your call to action. Every piece of marketing needs one.

Example: I will offer a way to fill that need by including the link to the "birthday" selection of my website, or sharing my shop’s phone number.

Step 3: How will I share this information with my customer?

Will I share this through education, connection, or promotion?You want to preface that call to action in a way that serves or delights your customers.

Example: Perhaps you post a fun fact about this month's birth flower (information) or you share a memory of a favorite birthday delivery you’ve made (connection). Or you simply remind people that flowers make a great birthday gift (promotion) and include a photo of some beautiful blooms. Your website link or phone number is now a natural conclusion to the information you’re already sharing.

And the piece most easily overlooked - the follow up!

Step 4: How will I follow up to make sure this continues to serve my customers?

Great customer service makes the difference between a one-time customer and a repeat buyer. The same is true for social media “service”.

Example: You have great comments on your “connection” post - reply back! Or someone orders a birthday bouquet online so you add them to your email list to help them remember to order next year. Another great example: when you send a delivery confirmation email, offer a coupon for their next order to new customers.

Is your motor running with all the ways you can use this method for stress-less content? Don’t worry about the perfect wording or editing that photo to death. As we say at the shop, pat it on the butt and get it out the door! Even if you don't get direct or instant results, you have served your customers and that was your end goal.

Remember, most social media posts live and die in about 24 hours; that feed is always refreshing. Don’t be discouraged by it. In fact, I see it as an opportunity to recycle your content in a different way. Your customers' needs don't go away and the end goal (call to action) doesn't have to change. Tweak the same content plan at a later date. Invite your social media followers to engage in a slightly different way, provide the solution (website link) and follow up.

Blog Categories