Grow Your Business With Less Time
WORK WITH ME
You don't need more information — you need the right perspective, a clear plan, and someone who's actually been
in the trenches of this industry. That's what I bring to every consulting engagement.
Want me to speak at your next event?
Click HERE for more details
Marketing Audit
A customized marketing plan to help your business grow
1:1 Business Coaching
One-on-one coaching to help you and your business run efficently
SERVICES
Content Club
Monthly social media, email and blog content
sent to you every month
Marketing Audit
A customized marketing plan to help your
business grow
1:1 Business Coaching
One-on-one coaching to help you and your
business run efficently
How can I help?
Whether you're a floral supplier trying to connect more effectively with your florist customers, or a florist ready to work smarter, grow your team, or sharpen your marketing — I offer consulting that meets you where you are and moves you forward.
With 15+ years of retail experience, a deep network across the industry, and work that spans both sides of the supply chain, I bring insight that's practical, creative, and grounded in how this business actually works.
Which Best Describes You?
Sometimes you need a fresh set of eyes. Sometimes you need someone to help you build a system, train your team, or finally nail your marketing. I offer short-term consulting engagements tailored to what you actually need right now.
Areas I work in:
Marketing strategy and content direction
Staff training and team development
Seasonal prep, systems, and workflow
Business strategy and profitability consulting
(suppliers, growers, farms, wholesalers)
Your products are good. Your florist customers just need to understand why they can't live without them — and you need a strategy that speaks their language.
I help trade-side businesses with:
Florist-facing messaging and content strategy
Product education development
Market insights and trend awareness
Go-to-market support and campaign consulting
The Content Club was Created to Save You Time!
What's Included in The Content Club?
Monthly strategy calendar
"Plug and Post" social media captions that drive conversions
Weekly action tasks to keep you on track
Email content for 2-4 email blasts
Video prompts and audio suggestions
Two blog posts to be easily personalized
A professionally designed lead magnet to grow your email list
Monthly "promotional prompt" and printable flyer to boost sales
Access to a growing library of graphics, marketing templates and more
15-20 beautiful, complimentary images - or use your own!
On-going support and trend reports to boost visibility
Monthly strategy calendar
"Plug and Post" social media captions that drive conversions
Weekly action tasks to keep you on track
Email content for 2-4 email blasts
Video prompts and audio suggestions
Two blog posts to be easily personalized
A professionally designed lead magnet to grow your email list
Monthly "promotional prompt" and printable flyer to boost sales
Access to a growing library of graphics, marketing templates and more
15-20 beautiful, complimentary images - or use your own!
On-going support and trend reports to boost visibility
Marketing Audit
Marketing can be one of our biggest "time-sucks" in business. If you're spending more time than you'd like creating content instead of beautiful bouquets, than it's time to talk about streamlining your strategy. I'll help you focus your time on the methods that bring you the most results - in just six weeks.
Each marketing plan is customized to fit your business, and includes step-by-step instructions, templates and how-tos. The investment is $799.00 and includes the audit, marketing plan, and a series of "done for you" social media posts so you can focus on the big picture goals until you get your strategy in place and running smoothly!
6 weeks of Social Posts
Content Creation Guide
Website Review
Online visibility & SEO plan
Social Platform Optimization
Email Marketing Assistance
Analytics Set Up
How Does It Work?
STEP ONE
Evaluate your current marketing
I'll do a full audit of your current digital strategy - website, search engines, emails, social media, and more. We'll establish some baseline numbers and set goals. You'll get my feedback as both a "fresh-eyes" consumer and a business owner.
STEP TWO
You'll get action steps to follow
I'll take a peak "under the engine" to see where we can streamline your marketing process, then create a check list of bite-size steps you can take to tweak your current marketing strategy.
STEP THREE
Watch your business grow
The fun part! Put the plan in place, then adjust as you go and grow. The process is 6 weeks; then rinse and repeat.
How Does It Work?
STEP ONE
Evaluate your current marketing
I'll do a full audit of your current digital strategy - website, search engines, emails, social media, and more. We'll establish some baseline numbers and set goals. You'll get my feedback as both a "fresh-eyes" consumer and a business owner.
STEP TWO
You'll get action steps to follow
I'll take a peak "under the engine" to see where we can streamline your marketing process, then create a check list of bite-size steps you can take to tweak your current marketing strategy.
STEP THREE
Watch your business grow
The fun part! Put the plan in place, then adjust as you go and grow. The process is 6 weeks; then rinse and repeat.
Kelsey has been a great asset to me and my business. She's helped me come up with solutions to many of my business problems. I value her advice and will be working with her more in the future.
- Andrea B.
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